Why use a jingle?
Can you afford not to?
Memory
Isn't it amazing how a songs you haven't in years will instantly come back to you...both words and melody. A message put to music is the quickest, most reliable way to get your message remembered.
They get you noticed
Quality jingles break through spoken word clutter. They stand out. Buyers listen and stay tuned in to your message on many levels.
Subconscious
Music works on the subconscious. You may not even know it's working until you've got the latest pop hit stuck in your head and it won't go away. How many print ads or voiceovers can you remember from just a year ago...or last week, for that matter?
Emotion
Music taps into emotion...it's the difference between black and white and color. Buying decisions are based in emotion.
Continuity in
branding...
A jingle gives your electronic advertising continuity like your business logo, letterhead or store sign. You're not rebranding everytime you advertise.